Google Adwords , Microsoft adCentre and Yahoo search marketing are the three major pay per click engines and we can use few social media companies platform for your pay per click campaign such as Facebook.
Pay-per-click (PPC) advertising is a process that lets your business advertise on pages that are served with the help of search engines. When a user does a search for a particular keyword to get information about your products and services, this process will place your website before the eyes of the user.
Today PPC advertising is a prominent method that represents both offline and online advertising. It is also representative of the largest increase in the annual spend. The process is part and parcel of the business of search engine to ensure dramatic monetary benefits for likes in Google and Yahoo! Several companies have used this type of advertising for targeting appropriate audience and that has increased the mean cost of buying via sponsored links.
PPC is an enormously powerful tool that is both cost effective and provides usefulness both alongside SEO techniques and as standalone. For a considerable amount of time, we got engaged in running campaings for PPC advertising since the inception of this technique. We currently manage it regularly for our clientele.
You can learn more about the effectiveness of PPC and its applications in this section of our website :
'What is pay-per-click advertising?' is an introductory section. It provides you information in a A&A format. It addresses most of the frequently asked questions that a newcomer might have.
PPC strategy offers a deep understanding of the pros and cons of using this medium of online advertising.
The PPC vs. SEO section gives a comprehensive comparison of the two major search engine marketing methods citing their advantages.
The PPC takes into account the major providers of the same such as Google Adwords, Microsoft adCentre, Yahoo! Search Marketing etc.